Our Team

The Mobile Wallet Company are a team of digital experts, mobile specialists and creative professionals.

Will Proops

Managing Director

Mobile expert, his ‘under the hood’ knowledge from more than 9 years in mobile Adtech, Martech, and mobile data led to the launch of The Mobile Wallet Company.

Daniel Best

Commercial Director

​Part of the Unruly exec team responsible for the most successful exit of a UK ad tech business to date for $176 million to News Corp.

Richard Coles


Adtech veteran and founder of Trafficrich the UK’s leading outsourced ad trafficking business.

Keith Bateup​

Technical Director

CTO with 15+ years experience, Keith has been responsible for executing digital strategy spearheading the development of a diverse set of digital projects.

Michael Humphrey

Operations Director

Successful 15 year career in digital media and advertising technologies, founded on an extensive education in advertising.

Surf Chowdhury

Creative Director

Surf co-founded AdRich in 2006 with Rich. From it’s humble beginnings it is now a full service digital agency servicing some of the leading publishing houses in the UK.

Damon Francis


Experienced Advisor having held senior positions across the AdTech industry as well as across IT, Data solutions, MVNO and mobile operator level.

Lucy Courtney

Account Manager

Extensive experience in digital marketing, client relations and account management, across a portfolio of charity, public sector and community projects.